Top 6 Environmental Issues

Top 6 Environmental Issues Since around the 1970s, we have made great progress on the environmental front. Federal and state laws have led to greatly reduced air and water pollution. The Endangered Species Act has had notable successes protecting our most threatened biodiversity. Much work has to be done, however, and below is my list of the top environmental issues we are facing now in the United States. Climate Change While climate change has effects that vary by location, everyone is feeling it one way or another. Most ecosystems can probably adjust to climate change up to a point, but other stressors (like the other issues mentioned here) limit this adaptation ability, especially in places that have lost a number of species already. Particularly sensitive are mountain tops, prairie potholes, the Arctic, and coral reefs. I argue that climate change is the number one issue right now, as we all feel the more frequent extreme weather events, the earlier spring, melting ice, and rising seas. These changes will continue to get stronger, negatively affecting the ecosystems we and the rest of biodiversity rely on. Land Use Natural spaces provide habitat for wildlife, space for forests to produce oxygen, and wetlands to clean our freshwater. It allows us to hike, climb, hunt, fish, and camp. Natural spaces are also a finite resource. We continue to use land inefficiently, turning natural spaces into corn fields, natural gas fields, wind farms, roads, and subdivisions. Inappropriate or nonexistent land use planning continues to result in suburban sprawl supporting low-density housing. These changes in land use fragment the landscape, squeeze out wildlife, put valuable property right into wildfire-prone areas, and upset atmospheric carbon budgets. Energy Extraction and Transportation New technologies, higher energy prices, and a permissive regulatory environment have allowed in recent years for a significant expansion of energy development in North America. The development of horizontal drilling and hydraulic fracturing has created a boom in natural gas extraction in the northeast, particularly in the Marcellus and Utica shale deposits. This new expertise in shale drilling is also applied to shale oil reserves, for example in the Bakken formation of North Dakota. Similarly, tar sands in Canada have been exploited at much accelerated rates in the last decade. All these fossil fuels have to be transported to refineries and markets through pipelines and over roads and rails. The extraction and transportation of fossil fuels imply environmental risks such as groundwater pollution, spills, and greenhouse gas emissions. The drill pads, pipelines, and mines fragment the landscape (see Land Use above), cutting up wildlife habitat. Renewable energies like wind and solar a re also booming and they have their own environmental issues, particularly when it comes to positioning these structures on the landscape. Improper placement can lead to significant mortality events for bats and birds, for example.   Ã‚   Chemical Pollution A very large number of synthetic chemicals enter our air, soil, and waterways. Major contributors are agriculture byproducts, industrial operations, and household chemicals. We know very little about the effects of thousands of these chemicals, let alone about their interactions. Of particular concern are endocrine disruptors. These chemicals come in a wide variety of sources, including pesticides, the breakdown of plastics, fire retardants. Endocrine disruptors interact with the endocrine system that regulates hormones in animals, including humans, causing a wide array of reproductive and developmental effects. Invasive Species Plant or animal species introduced to a new area are called non-native, or exotic, and when they rapidly colonize new areas, they are considered invasive. The prevalence of invasive species is correlated with our global trading activities: to more we move cargo across the oceans, and we ourselves travel overseas, the more we carry back unwanted hitchhikers. From the multitude of plants and animals we bring over, many become invasive. Some can transform our forests (for example, the Asian longhorned beetle), or destroy urban trees that have been cooling our cities in the summer (like the emerald ash borer). The spiny water fleas, zebra mussels, Eurasian water-milfoil, and Asian carp disrupt our freshwater ecosystems, and countless weeds cost us billions in lost agricultural production. Environmental Justice While this one is not an environmental issue in itself, environmental justice dictates who feels these issues the most. Environmental justice is concerned with providing everyone, regardless of race, origin, or income, the ability to enjoy a healthy environment. We have a long history of unequal distribution of the burden posed by deteriorating environmental conditions. For a multitude of reasons, some groups are more likely than others to be in close proximity to a waste disposal facility, breathe polluted air, or be living on contaminated soil. In addition, fines levied for environmental law violations tend to be much less severe when the injured party is from minority groups. Follow Dr. Beaudry: Pinterest | Facebook |  Newsletter | Twitter | Google

Definition and Examples of Consonance Word Sounds

Definition and Examples of Consonance Word Sounds Broadly, consonance is the repetition of consonant sounds; more specifically, consonance is the repetition of the final consonant sounds of accented syllables or important words. William Harmon notes that most so-called eye rhymes (such as word and lord, or blood, food, and good) are instances of consonance, as are the hymnals rhymes between between river and ever or heaven and given (A Handbook to Literature, 2006). See Examples and Observations below. Ten Titillating Types of Sound Effects in LanguageAlliterationAssonanceEuphonyFigure of SoundHomoioteleutonOnomatopoeiaParomoiosisPhonaestheticsRhymeTautophony Etymology From the Latin, agree sounds Examples and Observations The repetition of final consonant sounds, as in First and last, odds and ends, short and sweet, a stroke of luck, or Shakespeares struts and frets is CONSONANCE.(Laurence Perrine, Literature: Structure, Sound, and Sense, Harcourt, 1978)Some few large men sat in the front parlors, without their collars, Uncles almost certainly, trying their new cigars.(Dylan Thomas, Quite Early One Morning. New Directions, 1954)Consonance in Rap LyricsConsonance  is quite often employed in rap, whether to underscore rhyme or to offer a kind of rhyme substitute. Lauryn Hills lines from the Fugees Zealots show consonance at work alongside rhyme:Rap rejects my tape deck, ejects projectileWhether Jew or Gentile, I rank top percentile,Many styles, More powerful than gamma raysMy grammar pays, like Carlos Santana playsConsonance with one sound (eck) shifts to multisyllable rhymes with another sound (projectile, Gentile, percentile) and then another (gamma rays, grammar pays, Santana plays). The result is as intricate as it is effortless.(Adam Bradley, Book of Rhymes: The Poetics of Hip Hop. BasicCivitas, 2009) Seamus Heaneys Use of Consonance[In Seamus Heaneys poem Oceans Love to Ireland] the plosives i and k also serve to slow our reading, as do the alliteration and consonance of the bs and ds that begin here and continue in the second through fifth lines:Ralegh has backed the maid to a tree As Irelan d is backed to EnglandAnd drives inlandTill all her strands are breathless.We picture a deliberate, proud, unfrenzied man using language and physical strength to overpower the maid.(Karen Marguerite Moloney, Seamus Heaney and the Emblems of Hope, University of Missouri Press, 2007) Pronunciation KON-se-nens Also Known As Half rhyme, slant rhyme

Should Homosexuals be allowed to marry Essay Example | Topics and Well Written Essays - 1000 words

Should Homosexuals be allowed to marry - Essay Example military, leadership development among military personnel among other responsibilities (U.S. Army Training and Doctrine Command, 2010). The staffs at this facility comprise of official government civil servants. Their skills are acquired through training at some of their subordinate facilities. This paper will review some articles that describe the staff elements of the organization, and the skills among the organization’s members. Articles about the organization, ever since its inception in the year 1973, have been written with the aim of finding out about its competence. The writing of these articles was meant to try and find out if the nature of the organization was out to profit the folks of the United States. So far, there have not been many complaints about the organization (U.S. Army Training and Doctrine Command, 2010). It is accountable for the hiring of thousands of people who want to serve their country in a number of ways. Romagnoli, P. D. (2006). Increasing effect iveness in Training and Doctrine Command (TRADOC). School of Advanced Military studies, Kansas. Retrieved from http://www.dtic.mil/dtic/tr/fulltext/u2/a450914.pdf In this article, Romagnoli questions the effectiveness of the TADOC. The author questions the nature of the organization since he is certain that it does not have proper lines of command. The author believes that these process lines are not firmly rooted into the organization, thus; its effective nature cannot clearly be defined. He admits that the staff structure is not like any seen in any other organization. However, the criticism on the lack of horizontal and vertical communication/integration channels is rising. This makes the organization less effective than normal. To remedy this situation, the author recommends the setting of clear lines of command and control in order to satisfy the desired requirements. Meeting such requirements needs one to understand the structure of the organization. The specialization of ever y staff member is one way to identify who is eligible for what position, and how they can fit comfortably. Clearly defining the staff functions will increase the organization’s performance. Through some of the recommendations put forth, the author states that, the organization is better placed to be more effective. U.S. Army Training and Doctrine Command. (2010). TRADOC information pamphlet: Red teaming. TRADOC Public Affairs Office: Fort Monroe, VA. The article printed by the organization was a way for them to introduce a new method of staffing. It reassured the public that it was not a means of getting rid of the existing staff members; rather it was a way for them to make them stronger. The new concept was to make the staff become aware of the existing challenges. The red teams would act as a catalyst for the age of critical thinking on tackling these challenges. The red teams would support decision making in some of the operational formations. This seems like a new way in which the organization is seeking to overcome some of the problems that may exist in it. The formation of these teams would create a podium for people to voice some of their fears, issues, and recommendations to the organization’s management. With proper training, these teams can be of value as their input will be immensely appreciated in the organization. The challenge they create will be instrumental in identifying the vulnerabilities,

Depressive Disorders Essay Example | Topics and Well Written Essays - 2250 words

Depressive Disorders - Essay Example This paper discusses the case of Tina, a girl in her early twenties suffering from mental disorder. Tina’s case teaches us that it is high time that people consider depression as a wake up call and realize that the real meaning of life is found not in ‘reaching the top quickly’, but in unconditional life, happiness, contentment and healthy nourishing relationships. The Multiaxial System Depression is a condition which is very difficult to diagnose. People suffering from depression usually think that it is a ‘low phase’ and they will become normal once the phase is over. However, they fail to realize that the ‘low phase’ is ‘depression’ and it has a tendency of periodic relapse if not treated properly. In Tina’s case, one can see that people around Tina failed to realize that Tina was suffering from mental disorder. Even her friends and people at work failed to realize that Tina needed a professional help. For a mental disorder from getting severe, it is extremely important to understand the symptoms of the mental disorder and to plan a proper prognosis. However, for a proper prognosis, what is most important is accurate diagnosis of the disorder. The tool that has got recognition as an effective tool for making thorough diagnosis possible is ‘The Multiracial System’. ... ntroduced in DSM-III when people working in the mental health field realized that the diagnosis of mental disorder is difficult and complex as it is interrelated with many internal and external factors of the patient’s life (Munson, 2001, p.69). Hence, to make the diagnosis easy, the multiaxial system was designed with every level in the system handling different factors of patient’s condition (Munson, 2001, p.69). Generally, Axis I and Axis II are used to record 340 mental disorders which were classified in the past as ‘neuroses’, ‘psychosis’ and ‘character’ disorders (Munson, 2001, p.71). Axis III is used to record the co-existing physical disorder (Munson, 2001, p.71). Axis IV is used to record environmental and social aspects of the disorder (p.85) and Axis V is used to record the functioning ability of patient in different areas of life (Dziegielewski, 2010, p. 86). The five levels are discussed ahead. Axis I Axis I is used to record the mental disorders which causes impairment of all areas of functioning in a person’s life (Munson, 2001, p.71). However, the disorders which are recorded in Axis I are those disorders which are the result of deficiency and limitations in psychological aspect of patient and hence, can be relieved with timely intervention (Munson, 2001, p.71). Hence, the clinical disorders which can be cured with the help of intervention are recorded in Axis I (Munson, 2001, p.71). The symptoms of the disorder recorded in Axis I are evident in the behavior and thinking pattern of person and hence, are easy to assess. In case of Tina, the symptoms were visible in sudden change in her behavior, lifestyle and thinking pattern. Tina is an active 23 year old female from Black ethnic background. She is separated from her husband of five

YouTube increases company Essay Example for Free

YouTube increases company Essay Introduction Nowadays, numerous people spend a lot of time using the Internet. Therefore, many companies invest substantial capital onInternet advertising to increase their revenue. YouTube is a useful method to advertise company produce, because 3 billion people watch YouTube every day (Henry. 2011). There are different typesof customer, so many companies focus on YouTube for this market. However, some people think YouTube is not a useful method for advertising; because many people may ignore the 15 seconds mandatory video advertisements or may not concentrate on the video advertisements (Fisher. 2011). This research considered whether YouTube is a good advertising method to encourage people to buy new products, to help company to increases revenue. Aims Find out how YouTube increases company revenue Find out whether YouTube changes people’s shopping habits Find out if YouTube is a useful advertising tool for a company 1.2 Objectives Give advice to companies as to how YouTube may be used to increase company revenue Offer advice as to ways in which YouTube may influence changes in shopping habits Method of Research The project is based on secondary research and primary research. Secondary research information was used to gain information about YouTube and Internet advertising from academic books, journals, newspapers and websites. A survey was conducted in order to discover the attitude and opinions of the general public. A questionnaire was used as, according to McFedries (2008) questionnaires are considered to be the most effective and efficient way of conducting this type of primary research because it allows primary data and information from the interviewees directly. The respondents consisted of 20 international students attending LSI school in Portsmouth. It was conducted on the 20th May 2013. Findings from secondary research YouTube is one of the most successful websites in the world. Many people may watch and listen to this website. As a result, YouTube can be an effective advertising medium in marketing. Therefore, many companies spend a lot of  money on YouTube to increase their revenue. It is possible that this form of advertising can change people’s shopping habit as, while they are looking at YouTube information, they are exposed to the advertising clips, which accompany the information. However, it may be the case that people have the choice to ignore the advertising and just focus on the information they want to watch. In this case, there is debate about whether the advertising is wasted. Nevertheless, there appears to sufficient evidence to demonstrate that the money spent on such advertising is profitable. Firstly, YouTube net revenue was $2.6 billion in 2012 an increase of 35% compared to the second quarter of 2011 (Larry. 2012). From this result it can be seen that many companies spend a lot of money on YouTube advertising, because in this generation, time spent on computers is increasing and many people find some entertainment from YouTube. 3 billion people watch YouTube every day (Henry. 2011). Many companies can see that YouTube has different types of customer. So it is a potentially useful tool to promote their company. For example, VEVO is the only company that has legitimate music channels on YouTube and it has many subscribers. So, when people watch a music video, it will include advertising about that music or other products. When people are interested in that music or products they can get more information and buy them. Secondly, YouTube will make an analysis of every user, such as what they often view. Then YouTube will handle the data and will propose some similar video to users. Also, YouTube will give the data to some companies which are related to that video to do some research inform them about user habits. Then, some companies will add advertising in that video let users know their company has some products that are suitable for them and change customer’s shopping habits (YouTube. 2013). Finally, many people do not believe YouTube advertising feasibility, because many people may just watch the 15 seconds then ignore it. So, many people question YouTube advertising. With the increasing availability of advances in technology, the advertising strategies have improved and may encourage more visitors to watch the adverts rather than to ignore them. According to a recent research carried out by Fisher (2011), only 30% of YouTube advertisements are skipped. Findings from Primary Research This research used a sample of 20 people, those are LSI students and  teacher,20 questionnaires were returned and the interviewees answered all questions. According to the results from the first question which asked people which website they usually use to find out new music videos, it can be seen from appendix (b) that 80%chose YouTube to find out new music videos, also 15% used Google and just 5% used QQ Music, but nobody used Yahoo and Facebook to find out the new music video. The second question researched how much time do people spend on average on YouTube everyday, it is shown by appendix (c), that near 35% of interviewees spend 3 to 4 hours on YouTube everyday.Likewise, there were 25% of interviewees who spend 1 to 2 hours per day and the number of interviewees who spend less than 1 hour and over 4 hours was the same, and it was 20%. The third question asked people about their habits from before the changes in 2012, how often did they watch a full advertisement on YouTube, it is shown in appendix (d), that 60% on average, they justsaw it between 2 to 4 times, the number of people who saw it between 5 to 7 times and once every ten times was the same, it was 20%. The fourth question researched the changes that happened after 2012, and how oftenpeople watched full adverting on YouTube, it is shown in appendix (e), that 35% of interviewees saw the advertisement that appeared between 5 to 7 times. 30% of interviewees saw it between 8 to 9 times, the number of respondents who just saw it between 2 to 4 times and people who watched it every time is the same – 15%. The fifth question, participant agreed that mandatory video advertisements are useful for them, is shown in appendix (f), the number of participants who think are sometimes very useful and rarely very useful is the same – 35%.Likewise, there were 25 % of participant think are usually very useful and it just had 5% of participant think are very useful. The sixth question, people agreed that mandatory video advertisements can increase your interest and as a result buy advertised products, it can be seen from appendix (G), 40% of the interviewees agree YouTube mandatory increase their interest and encourage them to buy the advertised products, whereas only 5% strongly disagree this point. However, nobody strongly agree that mandatory video advertisements can increase them interest and as a result buy advertised products. The seventh question, people agreed that YouTube could change their shopping habits, it can be seen from appendix (H), the agree rating score of 4 is 35% and the disagree rating score of 2 is 20%, representing that more  interviewees YouTube can change their shopping habits. Since the percentage of people strongly agree and strongly disagree are the same of 5%, a conclusion cannot be drawn. The eighth question, have they ever bought a product advertised on YouTube after watching the video, is shown in appendix (I), that 60% of interviewees have bought a product advertised on YouTube after watching the video and the remaining 40% said they did not purchase the product. The last question is what factors will make them interested in the online video advertisements, is shown in appendix (J), that 40% of participants said they are already interested in the product, also 20% of participantssaid because the pop stars advertisethe product. Thenumbers of people who think are sound effects and they need the products is the same – 15%, there are just 10% of participantsare interested in the online video advertisements due to gift vouchers. Discussion of Findings The survey was designed to find out how YouTube increase company revenue, whether YouTube change people’s shopping habits and find out if YouTube is a useful advertising tool for a company. Firstly, the findings demonstrate that 3 billion people watch YouTube every day (Henry. 2011), the VEVO music company channel has the most subscribers and has different types of customers. So it is a potentially useful tool to promote their company. From the questionnaire, it can be seen from appendix (B)that clearly there are 80% interviewees usually use YouTube to find out about new music. Therefore, YouTube is a succeedmethod to advertise company produce. Secondly, appendix (D) and appendix (E)investigate whether YouTube advertising strategy improvements increase the number of viewers. Appendix (D) represents pre advertising strategy improvements, when interviewees just usually (60%) see on average, between 2 to 4 times the advertisement appeared. On the other hand, it can be seen from appendix (E) that after advertising strategies improved,the same group of them will seethe full advertising, on average, between 2 to 4 times the advertisement appeared decline to 15%. Likewise, the same group of interviewees will see on average, between 5 to 7 and 8 to 9 times the advertisement appeared increase to 35% and 30%. Also it can seen from appendix (G) thatonly 5 % of interviewees strongly disagree that mandatory video advertisements can increase interest and as a result buy advertised products. This result of this questionnaire is similar to the  secondary research, which supports that advertising strategies improved in 2012 encouraged more people to watch the full adverting on YouTube and also increased people’s interest to buy advertised products. Thirdly, it can be seen from appendix (F) that nobody thinks the mandatory video advertisements are never useful. As shown from appendix (H), only 5% of interviewees strongly disagree the YouTube advertisement cannot change their shopping habit. Likewise, YouTube can increase company revenue, because it can be seen from appendix (I, where 60% of interviews had bought a product advertised on YouTube after watching the video. So YouTube it can influence people’s shopping habits. Limitations of the Research This is the project allocated and the lack of experience is the biggest problem to be faced. Moreover, there were just 20 respondents of the questionnaireand the survey covers only the students in LSI. In addition, due to the time constraint,findings from secondary research contain limited academic resources. Finding more information on books and asking more respondents may improve further research. Conclusions Recommendations To sum up, it is clear that there is 80% of interviewees used YouTube to find out new music, so YouTube had many different types of customers and so it is good for advertising companies’ products. Moreover, the improved YouTube advertising strategies in 2012 had raised the number of intervieweeswho watch more the mandatory video advertisements and it can change people’s shopping habits. These findings demonstrate that YouTube canincrease people’sinterest and as a result encourage them to buy advertised products. According to the questionnaires, it is suggested that companies can employ Pop Star to advertise the product and put more sound effect to make people interested in the online video advertisements. Also YouTube may conduct more research to find out customer’sshopping habit and to show the most suitable advertising for increase in viewers. References Chaffey, D. (2003). Internet marketing: Strategy, implementation and practice. Harlow [u.a.: Financial Times Prentice Hall. England, E., Tinney, A. (2002). Managing Multimedia Project management for wed and convergent media. Harlow: Addison- Wesley. Fisher, L. (2011). Only 30% of YouTube Users Skip Pre-Roll Ads. The Next Web: http://thenextweb.com/socialmedia/2011/06/12/only-30-of-youtube-users-skip-pre-roll-ads/Geiger, S. Martin, S. (1999). THE INTERNET AS A RELATIONSHIP MARKETING TOOL -SOME EVIDENCE FROM IRISH COMPANIES. Irish Marketing Review Volume 12(2) Henry, A. (2011 May26). YouTube hits 3 billion views per day, 48 hours of video uploaded per minute. Geek News.Retrieved from: http://www.geek.com/news/youtube-hits-3-billion-views-per-day-48-hours-of-video-uploaded-per-minute-1383495/How were cashing in on YouTube: Thousands are pulling in SIX-FIGURE incomes with home-made videos (2012- August31). Mail Online News. Retrieved from: http://www.dailymail.co.uk/news/article-219611 0/THOUSANDS-people-making-SIX-FIGURE-income-home-YouTube-videos.htmlInstitute of Practitioners in Advertising: National Readership Surveys. (1965). Lond.: I. P. A. Jarboe, G. (2009). YouTube and video marketing: An hour a day. Indianapolis, IN: Wiley Pub. Nakashim, R. (2013-May07). YouTube Said Set to Soon Launch Pay Channels. abc news. Retrieved from: http://abcnews.go.com/Technology/wireStory/youtube-set-launch-pay-channels-weeks-19120837#.UYjV3JXN7dkLarry, P. (2012 June30). Google Inc. Announces Second Quarter 2012 Financial Results. Retrieved from: http://investor.google.com/earnings/2012/Q2_google_earnings.htmlMcFedries, P. (2008). Macs. Indianapolis, IN: Wiley. YouTube. (2013). YouTube Analytics. Retrieved from: http://www.youtube.com/yt/advertise/youtube-analytics.html

Jean De La Fontaine :: essays research papers

Jean de la Fontaine La Fontaine, the most versatile and most widely celebrated nondramatic poet in seventeenth –century France. He has often experienced the misfortune of having the artistry of his works obscured by a host of myths, half-truths, prejudices, and nonaesthetic issues. This great poet, has become a "classic". His fables, on which his Reputations rests, are part of the literary canon of French writers and are studied in schools. His other works, however, have been rediscovered and are the object of quite a few recent studies. (Carter, pg.46) Very little is known about the early part of La Fontaine’s life. He was born in Château-Thierry, a small town in the province of Champagne some fifty miles northeast of Paris. His baptism was entered in the parish of Saint-Crépin register on July 8, 1621. Most take this as his actual birth date, but according to the custom of the period, it probably means that La Fontaine was born a day or two earlier. (Mackay, pg.4) He was the son of Charles de la Fontaine, a royal government official who inspected forests and waterways. His mother Françoise Pidoux, who came from a nobler family from Poitou. He also had a younger brother who was born two years after La Fontaine. He also had an older step sister named Anne de Jouy on his mothers side of the family. (Carter, pg. 46) Burns 2 The education and formative years of young la Fontaine are not documented. Most biographers state that, in all likelihood, he attended château- Thierry "college". This is a secondary institution where humanities were taught to the sons of the middle class. (Encarta n.pag.) He then attended a school at Reims. From there he went to Paris to study medicine and theology, but was drawn into the whirls of social life. During that time he became qualified as a lawyer, but never perused it. In 1641 he went to the Oratory of Saint Magloire in Paris, intending to become a priest and was soon joined by his brother who later dropped out as did La Fontaine. (Http//localhost, pg. 3) After he left the Oratory he went home and started to work for his dad and eventually took over in 1647. The same year he married Marie Héricart, who was an heiress. In 1653 Marie and La Fontaine had a son, (his name was not found in any of my sources).

Identify and outline the opportunities of current government

The essay briefly focuses on the delivery of the Healthy Child Programme age 0-19 (HCP DOH 2009) and the â€Å"Giving all children a healthy start† policy by the Department ot Health 2013 (DOH 2013). The government brought the Healthy Child Programme 0-19 years old, out in October 009 (HCP 2009) to support partnerships that work closely with children and their families.The HCP has made a great impact on the way the health professionals work, as it gives them a guideline on how to structure the delivery of care given to the families. Ensuring that appropriate preventative health care and support is given to the more deprived families that require more guidance. On the other hand the â€Å"Giving all children a healthy start in life† Policy (DOH 2013) ims to help children who grow up in the most at risk families and to help parents give their children the best possible care.This policy also embraces the aims of the HCP, as one of its main focuses, is to help children be a s healthy as possible by preventing Illness and encouraging healthy behaviours from pregnancy onwards (DOH 2013). Both these policies make an Immerse dfference In which the health professionals deliver their services, particularly the specialist community public health nurses (SCPHN).As the policies are a guideline for the SCPHN to follow, and to make sure that they are delivering and offering the most appropriate support they can give to their clients with their best ability. References Department of Health (2012) Getting it right for children, young people and families. Department of Health (2013) Giving all children a healthy start in life. Department of Health (2009) Child Programme: from pregnancy to the first five years ‘OF2 Department of Health (2009) Healthy Child Programme: from 5-19 years old.